Franchiseindia

With a strong focus on research and development of ‘edutainment’ products, Mexus Education Team has launched over 200 products under the aegis of its brand ‘Iken’ and have worked upon a creating a steady pipeline for more innovative products in this segment. The word “IKEN” stands for “individual” horizon of knowledge, which is further explained as follows: “KEN” means horizon of knowledge & “I” stands for individual”.

The Brand Iken seeks to address the questions of students and prepare them not by the 'rote learning' method but an 'understand and practice' approach through its value added offerings. This includes an array of curriculum motion movies, animation, test and assessment etc. The entire product range of Mexus exemplifies a mix of curriculum/ extra-curriculum content and entertainment.

Mexus is committed to create a new wave in the domain of education by providing end to end solutions for content, methodology, delivery technology and assessment. These learning tools facilitate collaborative learning and self-analysis as students not just learn their lessons but begin to analyze the why and how of things.

 Iken Scientifica began in 3 cities in 2007 and graduated to 50 cities and towns across India in 2010-11 and also began their first international franchise at Kuwait.  Coampany plans to increase their registrations for the subsequent editions of Iken Scientifica hands-on competition and to increase enrolments three times as much.

The organization sees a big growth in the e-tailing sector, currently records an average sale of Rs. 2 lakhs per week through online/telephone enquiries routed from its call centre.

Mexus Education was awarded the Best Debutant Franchisor 2010 at Franchise India 2010. It has a retail network of over 80 Iken stores including company owned, franchisee and shop-in-shop formats and around 100 business partners through its Iken Scientifica competition & workshop event.

Mexus Education’s existing franchised properties include:

• Iken Store – India’s first Edutainment retail store chain
• Iken Braingym – Activity Centre for children
• Iken Brain-e-kids day care, playschool, pre-school & kindergarten
• Iken Scientifica – India’s first Science & Technology competition

For selecting any new franchisee, business profiling depends on three major criteria – Business vision, location of the franchise and investment capacity. The decision completely rests with the Project Management team of Mexus Education.

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