Franchiseindia

The nationwide rollout kicks start from West India

India’s Largest water purifier brand KENT RO SYSTEMS LTD, who  has introduced revolutionary Mineral RO Water Purification Technology among Indian household, is on mission Healthy Living.  To fulfill its this ambitious mission Kent RO has worked hard to design and developed products which will ensure three elements of purity at every household ie Pure to drink, Pure to Eat and pure to Breathe.

In sync with this mission of healthy Living, Kent RO systems ltd, to kick start its campaign of Healthy Living from West India and will unveil their innovative products range including Kent Ozone Vegetable & Fruit Purifier, Kent Ozone Air Purifier and Kent Mini Water Softer, besides, its flagship water Purifiers

Commenting on campaign, Mr Mahesh Gupta, Chairman, Kent Ro systems Ltd said, “The though process behind Healthy Living is, people shell out the most of their income on medicines as suffering from diseases happening because of intake of contaminated food or water. Expenditures apart, suffering with those vulnerable diseases is a tedious task - one has to suffer a lot of pain, not only the patient but the whole family suffers with him / her. That is the only reason there is a need to come up with health care products.”

“Kent as a company is known as a house of purity, it is commented to weed out all the impurities around us weather at hey are present in water we drink, food we eat or air we breathe and thus make our lives safe and healthy. Kent range of water purifiers is already fulfilling one element drink pure and now we will come with ozone based vegetable & fruit purifiers and air purifiers to completed the 3 elements of purity” added Mr Gupta.

Kent RO will identify cities like Mumbai, Pune, Ahmadabad, Nagpur, Ludhiana, Jallandhar, Amritsar, as the fastest growing markets as people are more prone to adopt healthy and modern lifestyle  in these places. Kent RO is anticipating a huge response for its new products among these belts especially for water softener and vegetable purifier. “West India  is the key market in Kent RO’s overall business spread and its most appropriate place to kick start this campaign said Mr Gupta.

Sharing the usage of these innovative products, Mr Gupta said, “The new range of products has been especially designed keeping in mind the water related issues average household faces in his/ her daily life. For instance if your water has dissolve impurities our Mineral RO Technology ensure you will get pure and safe drinking water. Most of the places, people get hard water which reduces the performance and life of your appliances like washing machine or even clothes. Here Kent Mini water softener is a perfect and compact solution to increase the life of your house hold appliances like Washing machine, Geyser etc”

Kent RO has set up india’s biggest water purifier manufacturing facilities in Roorki Hardwar and further  embark upon to increase the manufacturing capacity with adding one more plant in Greater Noida “These upcoming years will witness the colossal growth of “KENT RO”. Besides, 3 fold increase in production, Kent RO is embarking on retail expansion by setting up a retail chain of exclusive Kent shoppes disclosed Mr Gupta.

The expansion would help Kent RO to meet the growing demand of water purifiers and also provide clean drinking water to customers with affordable pricing. Kent RO has two tier distribution system in place, a network of over 6000 retailers and an exclusive retail chain of Kent Shoppe. To ensure people get products fast and at their doorsteps, Kent is committed to open at least 200 shoppe’s in coming 24 months.

Commenting on the marketing strategies Mr Gupta said, “After making a strong foot print and with almost 40 % market share in RO purifiers now our focus is to replicate this success in overseas markets as well. 

Boasting, a huge in- house manufacturing facility in Uttrakhand, spread over 4 acres of area with 1,00,000 sq ft. one of the most modern & hi tech water purifier plant in India, Kent is envisaged to become a 500 Crore player  by 2013.

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